Mick Jagger's lips have made the Victoria and Albert Museum's lasting
collection.
The Rolling Stones' famous tongue and lips logo has been snapped up by the
London institution for just under �51,000 at an auction in the US.
The pop art design was created by bookman John Pasche in 1970 and was partly
elysian by the distinctive shape of the Rolling Stones' frontman's mouth. The
persona was first used on the Stones' Sticky Fingers album and has been in
continuous use by the band ever since.
Sir Mick approached the Royal College of Art in London in 1969 to avail him
find a design student afterward being discomfited by the bland designs offered by
their record label Decca Records.
He visited Pasche's degree render, which lED to discussions for a logo and other
forge for the Stones' have label, Rolling Stones Records, after the group's
narrow ended with Decca in 1970.
Victoria Broakes, promontory of exhibitions, V&A Theatre and Performance
Collections, aforementioned: "The Rolling Stones' Tongue is one of the first examples
of a group using branding and it has become arguably the world's most famed
rock logotype.
"We ar delighted to have acquired the original artwork, especially as it was
designed at the Royal College of Art right here in South Kensington by a
student who exploited to call the V&A's collections for inspiration.
"We are selfsame grateful for the Art Fund's keep in helping us acquire this
exciting addition to our collections."
The Art Fund, the UK's independent art charity, contributed half the price of
the piece.
David Barrie, film director of the Art Fund, said: "This iconic logotype, first used on
the Stones' Sticky Fingers record album, is one of the most visually dynamic and
innovative son ever created.
"Designed in the UK by a British artist for matchless of the country's nearly
successful groups of all time, it's wonderful that it has now set up a
permanent home in London, where the band was in the beginning formed."
Meanwhile, admission charges at the Institute of Contemporary Arts Gallery
(ICA) in London have been scrapped, it announced today. The first show to be
disengage will be the ICA Auction Exhibition, which opens on September 11. The
gallery was founded in 1947 and its exhibitions over the years make been
controversial.
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